SP-EP LLC – From Static Site to a National Presence

Client: A. Preston, CEODelivered With: Authority Kit

The Challenge

A. Preston was preparing for a national event. His brand felt flat—too rooted in traditional security visuals, not aligned with SP-EP’s true mission: Serving People – Empowering People. The existing website lacked energy, emotion, and credibility for a national audience.

The Transformation

• Logo Design: Inspired by surveillance monitors, but softened into a grid that feels community-based. Secondary mark highlights SP‑EP's name.

• Website: Rebuilt with a people-first visual strategy and mission-aligned messaging.

• Event Materials: Designed a retractable banner and 2-sided business cards for use at speaking events.

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Services Provided

• Full Brand Audit + Strategy

• Logo Design (Primary + Secondary)

• 3-Page Website Redesign

• Color Palette & Font System (Archivo Black + Avenir)

• Business Cards

• Event Banner Design

  
  

Client Outcome

SP-EP now shows up with a brand that matches their scale, values, and authority. The updated identity supports speaking engagements, national partnerships, and digital trust-building.