From unclear to confident — built to convert.

A full BrandUPP Intensive transformation for SP-EP LLC.– SP-EP LLC didn’t need “a new website.” They needed to be understood in 5 seconds.

SP-EP LLC had the experience, the mission, and the credibility — but their online presence wasn’t communicating it at first glance.
This case study shows how clarity became the turning point, and how the website became the proof.

Client: SP-EP LLC
Engagement: BrandUPP™ Intensive (clarity → positioning → conversion design)
Result: A site people can understand fast — and act on.

Watch the before/after

"Rene demonstrated the ability to listen and incorporate my ideas… a true professional.”

— Allison R. Preston, SP-EP LLC

The Clarity Diagnosis

Before I touched visuals, do a simple 5-second test:

Can a first-time visitor answer these in 5 seconds?

What do you do?
Who is this for?
What happens next?

Before: strong mission… hard to find.

The message was buried
The credibility was quiet
The next step wasn’t obvious

After: yes — immediately.

So I rebuilt the experience the way SP-EP actually operates:

clarity first → trust second → action next
Clarity over chaos. Period.

“Renee demonstrated the ability to listen and incorporate my ideas… a true professional.”— Allison R. Preston, SP-EP LLC

Watch the shift.

Hit play. Give it 10 seconds. You’ll feel the difference.

Watch the before/after. Look for the difference in 10 seconds:

What changed on-screen

Before: informative, but easy to skim past
After: specific, structured, and built for decisions

What changed for the business

More qualified conversations
Faster trust
Clearer next steps

I don’t redesign first. I diagnose first.

Then I build what the brand actually needs.

Clarity, carried across everything

Once the message was clear, we made sure the brand looked the way it sounded — everywhere people meet SP-EP.

Branded Assets

Logo System + Brand Palette
Business Cards + Print-Ready Collateral
Retractable Banner
Digital Graphics for outreach.

Same mission. Same credibility.
Now it lands at first glance.